With the help of Pippi, we want to support the girls who need it most, while also making their voices heard. Olle Nyman, CEO at Astrid Lindgren AB as well as Astrid Lindgren’s grandson, said: “In a world with ever stronger currents of nationalism and xenophobia, we want to highlight our shared responsibility for all children in demonstrating their strength and potential. The money raised during the “Pippi of Today” campaign will go to Save the Children and support girls on the move. Through limited edition products, events and other initiatives, they are participating to raise money. Many companies from all around the world are joining the international campaign “Pippi of Today,” which takes place in the Nordics, USA, UK, Germany, France, Spain, Italy, Netherlands and Switzerland among other places. To commemorate this jubilee, The Astrid Lindgren Company and Save the Children are launching the global campaign “Pippi of Today,” a collaboration to create awareness and raise money for Save the Children’s work for girls on the move. STOCKHOLM (January 14, 2020)- This year marks the 75th anniversary of the first published book about Pippi Longstocking. Media Contact: Number of Girls on the Move at a Record High - Pippi Longstocking Supports Vulnerable but Courageous Group
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